Creative leader. Business builder. Collaborator. Culture creator. Team rallyer. Mediocre guitar player. Pasta lover. Intermediate surfer. Twin wrangler. Idea instigator. And writer. I like to partner with ambitious people to create unignorable work that makes people feel something.
I try and approach every day as a learner, it’s more fun and fulfilling that way. I’ve lived, worked and learned all over the world, from Italy to Korea, China, New York, San Francisco, Los Angeles and many places in between.
Strategy is one of the most important functions of this industry and it doesn't always get the credit it deserves or the focus it demands. I also believe there’s opportunity in everything. If you approach life and work that way, great things can happen.
Through agencies and client direct, I’ve been fortunate enough to work on and with some of the most innovative brands. Brands like Google, Activision, Starbucks, Nike, Beats by Dr. Dre, Coca Cola, Johnnie Walker, Audi, Toyota, Kia, Motorola and more.
Some highlights:
Led the $4 billion dollar global launch of Activision’s Call of Duty franchise to record-breaking sales.
Nominated for an Emmy for Google’s 2016 Year in Search spot.
Sent Michael Phelps into space to face off with Danny McBride.
Got the Beastie Boys to license one of their tracks for an ad for the first time ever.
Led the global launch of Google Home across TV, social, digital, experiential and in the entertainment world, making it the most talked about smart home device on the planet.
Hacked the entire Google ecosystem of products to introduce Star Wars to a new generation of fans with J.J. Abrams.
Led the global launch of Starbucks Blonde, the first new espresso in the company’s history.
Teamed up with J.J. Abrams and Bad Robot again, this time for a whole new kind of space race.
Got Jimmy Fallon so stoked on a mobile lightsaber game we created that he played it on live tv.
Transformed iconic stairways across Washington D.C. into monuments honoring the heroes of the disability rights movement.
My work has been recognized by The Emmys, Cannes, The One Show, D&AD, CLIO, London International Awards and more, and has been featured in Campaign magazine, Communication Arts, Archive, The Work and is in the permanent collection at the MOMA. All of which can be credited back to relentless teamwork and ambitious client partners.
If you’re looking for run of the mill, I’m not your guy.
If you’re looking for innovative ways to solve problems, I could be your guy.
Thanks for stopping by.
