FABLE 3 REVOLUTION

As a game that spans eons, we thought of a way to connect them all the kingdoms and rulers together by one commonality: history documents its events through paintings.

GEARS OF WAR 4

Rather than having gamers going out and laying waste to whatever is in front of them, we created a backstory worth fighting for.

XBOX KINECT LAUNCH

When ideating around the Kinect, we came up with a statement internally that just sorta stuck- You’re the controller. After that, the idea simply fell into place.

ELECTRONIC ARTS- THE SIMS

The You Rule campaign introduced a 15-years-old game to a whole new group of players.

ALAN WAKE

Alan Wake is a psychological thriller where the hero uses a flashlight to unveil terrifying clues to solve a murder. Much of the game took place in the dark, so how you used your flashlight determined how much you learn - and how closer you get to the killer.

We created a mobile app that worked like a flashlight when paired with our Alan Wake microsite, which was completely dark. As you hovered the flashlight around the screen, the dark sifted away to reveal different types of content.