For Ritz Carlton, we developed a global brand campaign to celebrate this promise of transformation through travel. Instead of focusing on features or amenities, the work relies on the changes that happen in between arrival and departure. The idea of IT’S OUR PLEASURE is much bigger than an ad campaign. What sets The Ritz-Carlton apart is what guests take away from their stay: the epiphanies, new perspectives, and transformations.
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Starwood Resorts and Hotels will always be remembered for their willingness to take risks. The brand’s unique perspective and curiosity led them to reimagine what ‘hotel’ means. Their dedication to innovation provided a new dimension and possibilities to the hotel experience.
As their merger with Marriott finalized, the brand wanted to reflect on some of their most memorable moments. They asked us to tell a story that celebrated their legacy, said thank you, and goodbye.
The film was shared online and internationally as a salute to the many years and lifelong memories shared at Starwood Hotels.
MOBILE:
An app that empowers users to create actual postcards on their phones and send them in the mail to friends anywhere in the world.
Copy:
We believe in the value of a well-worn passport.
After all, isn’t travel the best way to get to know people?
Even the ones you already know?
Because when you break out of your routine,
you actually have time to talk, to listen,
and to form real connections
over the experiences you’re sharing.
Just think of that great long weekend
you had in Miami.
Last year’s big family vacation.
Or that once-in-a-lifetime trip to Bora Bora.
It’s no coincidence that real bonds,
sometimes the deepest ones of all,
are formed when you’re away from home.
And that’s why we honor you with exciting,
authentic and extraordinary experiences.
Everything from exploring the Great Wall
to a wine-tasting that helps you explore a great Cabernet.
These are experiences that
give you something to talk about,
laugh about and remember for a lifetime.
Experiences that let you connect with
the people you’re traveling with.
And with the people you’ve met on your travels.
Experiences like this are honors you’ve earned.
And HHonors are best when shared.