Tony, do you know how to do social? You bet your Insta carousel I do. From simple statics to Influencer-driven posts, here's a small menagerie of social assets I’ve generated over the years.
Band-aid, who never did social before, was losing market share to colorful challenger brands. We gave them a personality makeover to appeal to a larger audience.
As an antidote to the negativity of the internet, Coke went dark, took pause, and came back with a POV not trending often enough: positivity. We created a social-first campaign that made the internet a kinder place to scroll in very divisive times. It began with a tease that deleted or archived all previous (and fragmented) Coke content. Then re-launched on #WorldKindnessDay with a celebration of optimism that saw 5 artist-influencers create 99 new pieces of content.
When McDonald’s wanted to announce that after 40 years of offering one Big Mac, there would now be three, we found a relatable but simple solution to tell the story.
