Varo is a new kind of bank challenging an old belief: that banks only care about people who already have money.

They needed a campaign that helped people see themselves as valued clients—no matter their balance.

Russell Westbrook was already signed on as a partner and spokesperson. Someone just needed to figure out how to leverage him to connect with the audience.

Meet the financial advisor for those who don’t trust financial advisors.

A social campaign followed with Russellisms around financial decisions. You can view them here.

People were invited to design and share their own $20 bills using the hashtag #MyMoney. Nearly 20,000 unique bills were made and shared.